archetypes

Spikes Asia 2019: '60% of the ads do not travel well across Asia'
Sep 25, 2019
Prasad Sangameshwaran

Spikes Asia 2019: '60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

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