alpana titus

Feb 24, 2011

Salman Khan jumps off mountain peaks for Mountain Dew

WATCH the TVC shot by Bob Gordon and conceived by JWT as part of the campaign

Mar 22, 2010

PepsiCo pushes Nimbooz as ‘asli’ Indian thirst quencher

PepsiCo India has rolled out a set of three new commercials for Nimbooz to refresh the brand and move forward its ‘asli' (real) brand positioning.

Feb 04, 2010

7UP pushes its ‘fresh and cool’ positioning in new thematic campaign

Pepsico has rolled out a new thematic campaign for its lemon-flavoured beverage, 7UP. The campaign expands on the theme of ‘lemon refreshment’ with an aim of reiterating the ‘fresh and cool’ positioning of the brand.