Jan 30, 2009

Mercedes, Coke reject Slumdog association

Here's a question for all of you. How much would you have paid to have your brand visible in Golden Globe winning, Screen Actor's Guild winning and Oscar nominated Slumdog Millionaire?Whatever your answer, would you believe that there are two brands who paid nothing and fought to have scenes with their brands featuring deleted from the film?Both Coke and Mercedes Benz demanded that scenes featuring their brands be excised as the brands would suffer from the association to the poverty depicted in Slumdog.

Jan 23, 2009

Manchester United approaches Sahara in hunt for shirt sponsor

Manchester United has begun a search for a new shirt sponsor to replace global insurance company AIG when its £19m per year deal runs out at the end of next season and has approached a number of firms including the Sahara Group in India.Abhijit Sarkar, a spokesman for Sahara, told Reuters: "We can confirm that we have received a proposal for team sponsorship, it is an elaborate one."