Godrej, STAR TV and BIG Synergy have launched an advertiser funded programme 'Godrej Khelo Jeeto Jiyo'.It is a reality game show which will be aired every weekday across the three STAR channels, STAR Plus, STAR Utsav and STAR One. The participants, who need to be Godrej consumers, can team up with a friend to play a series of games in a home set up. The contestants will win Godrej lifestyle products as they move forward in the game and the main winner will win a 'Godrej Brighter Home'.
After the English news channel NewsX, INX Media has launched its website www.newsx.com. The website is currently in beta mode and is soon expected to go live. The news is bifurcated into various sections like Latest News, Nation, World, Showbiz, Sports and Sci tech. There is also a section called ‘Hot Topics’ which features the most talked about topics of the day.
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