advertising trends

Mar 11, 2024

Unveiling the trends revolutionising advertising in 2024

Makani Creatives' Suchana Sarkar takes a deep dive into the insights and innovations shaping the advertising and marketing landscape, from the resurgence of brand identity to the disruptive potential of AI, and more

Jan 13, 2022

ASCI highlights six trends that offend consumers in advertisements

The report findings are based on complaints received over a three-year time frame

Jan 03, 2022

Opinion: Lessons 2021 taught us that will help in 2022

FCB New Zealand's CEO outlines five points to focus on as the new year begins