Oct 30, 2012

FINAL CALL: Enter Campaign Asia-Pacific's Agency of the Year Awards

ASIA-PACIFIC - The final deadline to submit entries for the Campaign Asia-Pacific Agency of the Year Awards for all regions is this Wednesday, 31 October 2012.

Sep 17, 2012

Spikes Asia 2012: Unilever brands take lead the in co-creation

Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's

Sep 17, 2012

Spikes Asia 2012: Microsoft promotes cultural expertise as part of new go-to-market strategy

The industry has to start treating cultural knowledge as a professional competency, said Frederique Covington Corbett, Microsoft’s central market organisation lead for Asia-Pacific, in a seminar on Day One of Spikes Asia 2012

Jun 30, 2012

Ad Club Bombay’s EMVIES 2012: Three new categories, finale on 3 September

Media Client of the Year, Best Ongoing Media Campaign and Young EMVIE of the Year introduced in the 12th edition

May 08, 2012

London Olympics: A time for Asian brands to shine?

Global exposure and association with the Games’ lofty ideals appear an attractive prospect, but there are pitfalls to participating.

Mar 21, 2012

Adfest 2012 draws to a close

Creativeland Asia, Ogilvy & Mather and Happy Creative Services win Silvers in the Film Lotus category