Omair Siddiqui

Omair's blog: Peeling potatoes with a lightsaber!
Advertising
Feb 13, 2013
Omair Siddiqui

Omair's blog: Peeling potatoes with a lightsaber!

Research has become both the starting and end point of campaigns, and people in advertising are just playing too safe, says the author

Omair's blog: And the only li’l thing missing is the ‘idea’
Advertising
Dec 17, 2012
Omair Siddiqui

Omair's blog: And the only li’l thing missing is ...

It’s time to forget the classic ‘360 campaign equation’ and comfort zones to evaluate ideas, says the author

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