Soumya Sarkar

Oct 14, 2019

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.

May 22, 2019

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?