Ashish Mishra
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Advertising
2 days ago
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
Advertising
Mar 17, 2025
Dark humour, desensitisation, and the Gen Z disconnect
Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?
Advertising
Feb 29, 2012
Opinion: Loyalty: Is the venerated virtue anti ...
Ashish Mishra,chief strategist and head, Water
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