'The web has given brands a compelling reason to be more responsive'

Professionals from both digital and traditional marketing came together to discuss the influence of internet in consumers' lives at the Digital Marketing Roundtable in Bangalore hosted by eBay India, in partnership with Internet and Mobile Association of India (IAMAI) on Friday. The main highlight of the event was a panel discussion on the topic, ‘Harnessing the power of the web: For brand building and driving sales’.