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The Advertising Agencies Association of India (AAAI) has decided to confer the AAAI Lifetime Achievement Award 2010 to Piyush Pandey, executive chairman and creative director, Ogilvy & Mather South Asia. The award is considered the highest honour to be given to an individual in India for outstanding contribution to the advertising industry.Announcing the name of the award winner, Colvyn Harris, president of AAAI and chief executive officer, JWT, stated that Pandey is "indeed an inspiration to us all and the most deserving recipient of this year's award".
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