Advertising Marketing Digital
Unruly
Jul 02, 2015

Why Samsung's viral saves lives, yet has no soul

Social video expert Unruly reviews the latest viral by Samsung

Social video expert Unruly reviews the latest viral by Samsung

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
Jul 18, 2025
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

Initiative wins Volvo's global media account, China remains separate
Media
Dec 23, 2024
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Toyota set to end $600 million Olympic sponsorship deal
Advertising
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

Samsung’s holographic show lights up London’s skyline
Advertising
Jan 20, 2025
Campaign India Team

Samsung’s holographic show lights up London’s skyline

Just Published

FCB’s Dheeraj Sinha elected president of The Advertising Club
Advertising
1 hour ago
Campaign India Team

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%
Advertising
1 hour ago
Shauna Lewis

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.

Breaking the ‘limit mein’ mindset
Advertising
3 hours ago
Campaign India Team

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.

The performative male: When masculinity becomes a stage and brands enter the script
Opinion
4 hours ago
Madhukar Kumar

The performative male: When masculinity becomes a ...

Finance gurus, sneaker collectors, and wellness evangelists reveal how masculinity is now packaged as consumable cultural capital.