Truecaller has rolled out a campaign featuring Youtubers the Jordindians to highlight a communication feature.
Conceptualised by Wirality, the film features two characters, Aman and Chaman, to showcase how the app can help consumers switch to smarter technology adoptions.
Manan Shah, director of Marketing, Truecaller India, said, "True to being an entity offering ways to communicate smartly and with a persistent focus on product innovation, Truecaller is making the ecosystem more robust, enabling the users to communicate more smartly with its features. Being in the communication business for more than a decade, Truecaller not only understands the value of time and right delivery of messages but also deeply understands the user requirements and designs solutions best suited to its users."
Saanand Warrier, CEO, Wirality, said, “It’s great to do a product campaign for Truecaller after creating a lot of brand-centric campaigns in the past year. We feel that the Smart SMS feature is a game-changer in mobile SMS communications and we’re glad that Truecaller trusted us to deliver on this one.”
CREDITS:
Agency: Wirality
Client: Truecaller
Creative: Sourya Bhattacharjee, Kannan Binu, and Gautham Muraleedharan
Account management: Arun Nair and Gomathi Balasubramanian
Director: Basil Joseph
Digital strategy: Karan Verma
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