Rungta Steel has rolled out a campaign ‘ekdum solid’ (absolutely solid) featuring actors Shahrukh Khan, Alia Bhatt and Ranbir Kapoor, to reinforce its position in the steel and TMT bars market.
The film through an entertaining narrative features Bollywood heroes such as Khan in his Raees persona, Bhatt as Gangubai, and Kapoor as Rockstar. Taking an unexpected twist, Khan's character makes a dramatic entrance from the roof, rather than the conventional door, leaving Gangubai and Rockstar astonished. The significance of Rungta Steel in the narrative is emphasised, with Khan delivering the memorable line, 'ghar Rungta Steel se banaaya huwa tha, toh Raees yahan se nahin aa pata' (The house was made of rusty steel, so a rich person would not have come from here).
Arvind Kumar, associate vice president - sales and marketing (TMT & Wire Rod), Rungta Steel, said, “It is always a pleasure sharing our latest endeavours with you, this time with the second TVC starring the esteemed Shahrukh Khan, Alia Bhatt and Ranbir Kapoor. This campaign reflects our drive and ambition to be India’s most sought-after TMT Bar brand. With steadfast focus, it is our continuous pursuit to position ourselves in the best possible light, ensuring smooth business and expand our reach to connect with both our valued and potential customers.”
