Group is forecasting 1-2% organic growth over course of 2024.
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%
Group said it was outperforming both ad holding companies and IT consulting peers
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots
The group made the announcement ahead of its Capital Markets Day on 30 January
CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'
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