The Work
Campaign India Team
Dec 05, 2016

MMGB: MTV says 'No Cover, No Lover' to build awareness for World Aids Day

Watch the film conceptualised in-house at MTV India here

On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.
 
The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder). 
 
World Aids Day was observed on 1 December 2016. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Bisleri India on the hunt for a new creative partner

3 Bisleri India on the hunt for a new creative partner

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Jindal Steel celebrates the grit of India in new campaign

5 Jindal Steel celebrates the grit of India in new campaign

Times Power of Print throws down the gauntlet to ad agencies

6 Times Power of Print throws down the gauntlet to ad agencies

Is KFC set to part with Ogilvy India?

7 Is KFC set to part with Ogilvy India?

Hindustan Unilever announces leadership changes, appoints new executive director

8 Hindustan Unilever announces leadership changes, appoints new executive director

WPP's internal whistleblower reports rose by 64% in 2023

9 WPP's internal whistleblower reports rose by 64% in 2023

IndiGo Airlines opts for online creative pitch

10 IndiGo Airlines opts for online creative pitch

Related Articles

Manforce Condoms unites condom brands on #WorldAidsDay
The Work
Dec 02, 2020
Campaign India Team

Manforce Condoms unites condom brands on #WorldAidsDay

MMGB: Durex celebrates World AIDS Day
Advertising
Dec 01, 2014
Campaign India Team

MMGB: Durex celebrates World AIDS Day

Viacom18 bags LaLiga's TV and digital broadcast rights in India
Digital
Jul 05, 2021
Campaign India Team

Viacom18 bags LaLiga's TV and digital broadcast ...

Vizeum wins MTV India's media mandate
Media
Aug 18, 2011
Campaign India Team

Vizeum wins MTV India's media mandate

Just Published

Realme calls creative pitch for new smartphone launch
Advertising
49 minutes ago
Preeti Hoon

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

Why creativity remains at an all-time premium
Advertising
1 hour ago
Hareesh Tibrewala

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Bumble unveils new global campaign, visual identity
Marketing
3 hours ago
Campaign India Team

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

India wins big at Montreux Switzerland Festival 2024
Advertising
4 hours ago
Campaign India Team

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.