Vizeum wins MTV India's media mandate

MTV India has appointed Aegis Media’s Vizeum India as its media agency. The agency will now handle MTV’s media planning and execution across electronic, print and online media. Along with this, Vizeum will also support MTV India’s digital and marketing initiatives.

Confirming the appointment of Vizeum India, Aditya Swamy, channel head, MTV India said, “Our audience is everywhere and yet nowhere, and to catch them we need to use non-traditional techniques and constantly innovate with new media and platforms. The team at Vizeum shares the hunger to experiment and their approach to media planning is very fresh and is driven by a keen sense of consumer understanding. Together, we have exciting times ahead of us.”

On the development, S. Yesudas, managing director, Indian sub-continent, Vizeum said, “We are delighted at this opportunity. I believe this is truly another feather on the cap of Vizeum in establishing each of our clients are indeed our ambassadors. Had it not been for a satisfactory reference from Nickelodeon, I don’t think this discussion would even have begun. We are aware of our responsibilities and will do all that’s needed to be done to ensure MTV rocks in the country. This business will be handled out of our Mumbai office.”