WATCH the video and an interview with Terry Savage, festival chairman
Day 1 of Spikes Asia 2011 began with picking up the delegate tags and bags at the registration desk, and then heading for the sessions - Coca-Cola's on "Is tomorrow's agency the consumer?" was the first.
The day ended with a networking party sponsored by TBWA APAC.
We also caught up with Terry Savage, festival chairman, Cannes Lions (who are co-organisers of Spikes Asia along with Haymarket Media) and asked him a couple of questions on what's new this year.
WATCH the video
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
