Ford India has rolled out an extension to its #SurprisinglyAffordable campaign rolled out last year.
Conceptualised by Global Team Blue, the film features actor Vijay Raaz. Raaz becomes the hot topic of discussion post a purchase of his EcoSport. The gossipmongers spread rumours about Raaz taking to unethical business practices to afford Ford’s service cost.
The film ends with gossip-mongers made to eat their own words, with Raaz revealing the low service costs.