indian automobile advertising

Sep 20, 2023

Cars remain a status symbol for young India: Shashank Srivastava

Maruti Suzuki's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering

Feb 21, 2022

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, discusses the launch of the ‘are you AMG-ready’ campaign in the country, why it's making television-like spending on Instagram, sales projections for the year, the brand’s new retail model and more…

Jan 18, 2022

Maruti Suzuki Commercial aims to be the stepping stone to success with Manav Kaul and Aparshakti Khurana

Shashank Srivastava, senior executive director (marketing), Maruti Suzuki, explains why the company has rolled out a campaign five years after launching, and more...

Jan 01, 2022

Ford India is #CommittedToServe existing customers

Watch the film conceptualised by BBDO India here

Nov 24, 2021

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

Maruti Suzuki’s executive director for sales and marketing chats with Campaign India on a wide range of topics, which include why the brand is yet to enter the EV space, the importance of print advertising, the post-lockdown recovery, and more…