Ferrero Rocher has rolled out a campaign 'the golden Christmas touch' featuring actor Hrithik Roshan to highlight how their chocolates bring families together during the holiday season.
Conceptualised by Big Bang Social, the film opens with Roshan reminiscing about his past Christmas parties with his family. He is sitting inside his house that is decked up with Christmas decorations. He talks about how everyone knows how he and his family loves Christmas and how they celebrate it by becoming each other’s secret Santa. Filling the room with his favourite Ferrero Rocher is how Roshan plans to surprise his family, since the Roshans love Rocher. He is then seen indulging in the taste of Ferrero Rocher. The film ends with Roshan wishing everyone a joyous #GoldenChristmas with Ferrero Rocher.
Zoher Kapuswala, marketing head, Pralines, Ferrero India, said, “Looking at the overwhelming response we received for our Diwali campaign, we have further re-engaged with Hrithik for this Christmas and New Year season. Each Ferrero Rocher is created with passion and commitment which makes it the perfect premium gifting option for an occasion like Christmas and New Year. As a premium brand, we believe our alliance for the season with Hrithik Roshan, coupled with a strong digital campaign will continue to further strengthen our premiumness which is based on tenets of style and elegance.”
