A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers' likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury.
The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to their profile, before finally taking a snap of the happy consumer.
Cadbury and Red Agency have produced a film explaining how the machine works and showing delighted Aussie consumers sampling its wares, which come in an array of flavours, including Milk Chocolate, Hazelnut, Peppermint, Rocky Road, Crunchie and Turkish Delight (yes, Turkish Delight).
Credits
Client: Ben Wicks, Australia head of marketing, Cadbury
Agency: Red Agency Sydney
Creative: Rachel White
(This article first appeared on MarketingMagazine.co.uk)
