Sony India assigns creative mandate to McCann Worldgroup

Sony India has announced the appointment of McCann Worldgroup as its creative agency in India after an 'extensive selection' process. The contract signed is for a period of two years.

 

Yuichi Hasegawa, head of marketing communication and retail, Sony India, said, "Our decision to appoint McCann World Groupfollows an extensive selection process whereby we reviewed presentations from some of the leading agencies in India. The re-pitch journey is a platform for us to assess and examine the latest market scenario. The evaluation criterion ranging from creative inputs to execution ideas enabled us to take the final decision on the choice of agency. We look forward to working with McCann, an agency which understands the Sony as a premium brand and which has developed a reputation for creating powerful advertising that engages consumers. We believe McCann can help us take the leap in our creative strategy.”

 

Prasoon Joshi, CEO and CCO, McCann World Group said, “Pitching for Sony was a brilliant experience.There was clarity in the company's vision and deliverables right from the beginning and am happy that we at McCann could put our expertise and talent together to win their trust.We are looking forward to doing some meaningful work together.”