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Dave Trott's blog: Idiots' guide to technology
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Mar 20, 2017

Dave Trott's blog: Idiots' guide to technology

The author explains why you can’t replace brains with technology with an example

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Dave Trott's blog: Solve the business problem
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Feb 20, 2017

Dave Trott's blog: Solve the business problem

Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author

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Dave Trott's blog: A good mnemonic always wins
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Feb 13, 2017

Dave Trott's blog: A good mnemonic always wins

But you have to make sure your mnemonic can’t be changed into a better mnemonic by the competition, says the author

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Dave Trott's blog: Programmatic myopia
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Feb 06, 2017

Dave Trott's blog: Programmatic myopia

The author welcomes readers to the world of big data and programmatic and explains how it's making us more ignorant

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Dave Trott's blog: Data can't think
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Jan 27, 2017

Dave Trott's blog: Data can't think

The author explains how an agency with more data and technology does not guarantee a better result

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Dave Trott's blog: Winning by a whisker
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Jan 05, 2017

Dave Trott's blog: Winning by a whisker

The author brings out the importance of professionals listening to what ordinary people say

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