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Dave Trott's blog: Disruption is reinventing the wheel
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Apr 03, 2018

Dave Trott's blog: Disruption is reinventing the wheel

That's the only way one can be creative says the author

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Dave Trott's blog: Calling the play
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Mar 23, 2018

Dave Trott's blog: Calling the play

The author explains how it’s never just about understanding the job, but it’s about understanding people

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Dave Trott's blog: Backfire
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Feb 27, 2018

Dave Trott's blog: Backfire

The author explains how Obama managed to sell more guns than Trump

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Dave Trott's blog: Move the problem up the list
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Feb 14, 2018

Dave Trott's blog: Move the problem up the list

The author explains what one can do to change the perspective and make something unimportant very important.

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Dave Trott's blog: Initiative versus obedience
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Dec 19, 2017

Dave Trott's blog: Initiative versus obedience

The author explains why we should encourage real creativity instead of just paying it lip service

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Dave Trott's blog: Targeting versus signalling
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Dec 05, 2017

Dave Trott's blog: Targeting versus signalling

The author brings out the importance of 'context' and explains how brands ignore that on digital

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