Rediffusion has announced the appointment of Rajendra Gupta as its chief growth officer.
This is Gupta's second stint at the agency having worked with Rediffusion between 1994 and 2002 as general manager. He has also worked with group company Mogae Media as chief value officer for two years between 2012 and 2014.
At Rediffusion, his mandate is to grow Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB).
Sandeep Goyal, managing director, Rediffusion, said, "Rajendra is special. He is also Rediffusion’s lucky mascot for new business and new horizons. He combines the aggressiveness of a good salesman with a very good understanding of technology. And over the years he has become an excellent advertising professional. Such a combination of virtues and talent is rare."
Gupta said, “Rediffusion is my home. I have had some of my biggest professional success and victories here. I hope that track record remains intact and unblemished in this innings too."
