Arati Rao
Apr 25, 2012

Paritosh Joshi exits Star CJ

He was chief executive officer of Star CJ Alive

Paritosh Joshi exits Star CJ

Paritosh Joshi, chief executive officer of Star CJ Alive, has put in his papers. 23 April 2012 was his last day.

Speaking with Campaign India, Joshi said, "I have been toying around in my head, from the middle of last year, with a couple of ideas. Many of them have to do with media and entertainment, which is the arena I have spent all of these years in at STAR. Also, thanks to my Star CJ time, some inevitably have to do with e-commerce. You can't really hold down a full-time job and then pretend you can pay attention to something else - at least, I cannot. So I thought about it, and shared it with the STAR board that I needed time to develop these ideas. The moment presented itself and 23 April was my last day."

 On his future plans, he said, "Ravi Kiran used a wonderful phrase 'stealth mode' post his exit from Starcom before his Friends of Ambition was revealed to the world. My intention is to be in a sense in 'stealth mode' for the next few months to develop the thought to a point where they are worthy of being revealed."

Asked whether he will continue as the chairman of the technical committee, Readership Studies Council of India, Joshi said, "I will want to and am keen to do that, and so far whatever signals I have got suggest that should not be a problem. So I will definitely stay involved." 

    

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

1 day ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

2 days ago

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

2 days ago

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.