This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign.
Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.
The Economist unveils its new campaign and takes 'Interpret Your World' to the next level.
And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
Catch all this, Shots Spot, Noticeboard and other news from the week only on Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:00 pm on Tuesday only CNBC TV18.
On Storyboard: Yahoo's global CMO Elisa Steel
This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Apple to integrate ChatGPT into the next iPhone ...
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
The Tesla trial: Can brands thrive without a ...
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
FCB India appoints Mayuresh Dubhashi as chief ...
Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.
BMC threatens license revocation for Ego Media ...
The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.