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'Mobile programmatic will be the key driver for programmatic': Gurmit Singh
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Dec 18, 2017

'Mobile programmatic will be the key driver for programmatic': Gurmit Singh

We ask industry leaders for a learning from 2017 and an expectation from 2018

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Among millennials, humour drives a 50 per cent lift in brand familiarity, says Yahoo India's MD
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Mar 07, 2017

Among millennials, humour drives a 50 per cent lift in brand familiarity, says Yahoo India's MD

Gurmit Singh lists down some golden rules in marketing to the millennials

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Yahoo to rename rump company to Altaba after Verizon sale completes
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Jan 11, 2017

Yahoo to rename rump company to Altaba after Verizon sale completes

Chief executive Marissa Mayer to depart

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The history of Yahoo in seven ads
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Jul 27, 2016

The history of Yahoo in seven ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

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T.O.M. Tweets
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Jun 06, 2014

T.O.M. Tweets

Some tweets that caught our attention this week

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ad:tech 2014: Consumers switch screens seamlessly - can marketers keep pace?
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Mar 21, 2014

ad:tech 2014: Consumers switch screens seamlessly - can marketers keep pace?

Yahoo’s Gurmit Singh, Samsung’s Tarun Malik, Micromax’s Shubodip Pal, SET’s Nitesh Kripalani, Citi’s Sanjeev Kapur and Intel’s Sandeep Aurora discussed planning in a multi-screen world

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