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The CMO's MO: Niva Bupa's Nimish Agrawal on why ...
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Rasna's Piruz Khambatta on the legacy and future of ...
From 80s icon to modern-day market domineer, Rasna has had a long journey in India, and the group's chairman tells Campaign India, they're only getting started.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI ...
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Global CEO Thom Newton on Conran Design Group's ...
As Havas announces Conran Design Group’s rebrand as its new flagship network for Design, Campaign India talks to Newton about the intent behind the launch, why he’s excited to roll it out from India, and what it truly means to be a citizen brand
The CMO's MO: Policybazaar's Sai Narayan on why ...
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
Customer experience can no longer be an afterthought...
Campaign India sits down with David Shulman to discuss the burgeoning role of customer experience in today’s digital age, growing consumer expectations, and the importance of creating personalised and meaningful experiences in a competitive market
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