The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 2 | McCann Worldgroup | Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance (Tiktok) Project | 20.6 | 20.6 | 9 | |
| 2 | 1 | DDB Mudra | Star / Novidigital Project, Bumble Project, Mylan | 18.4 | 18.4 | 8 | |
| 3 | 3 | Havas WW | SAS Project, VIVO Project, Skoda Project | 15.4 | 15.4 | 18 | |
| 4 | 4 | VML Y&R | DELL, Intel, Colgate, Jindal Steel Project | 12.8 | 12.8 | 8 | |
| 5 | 5 | Wunderman Thompson | Panasonic | 9 | Hershey | 5.6 | 9 |
| 6 | Dentsu | IT client | 7.4 | 5.5 | 4 | ||
| 7 | 6 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo | 3.5 | 3.5 | 3 | |
| 8 | 7 | MullenLowe Group Lintas Group | Hershey | 3.4 | 3.4 | 1 | |
| 9 | 9 | Leo Burnett | Amazon- Prime Foods, The Rummy Federation Project, Intra City (Rail Yatri) Project | 2.3 | 2.3 | 4 | |
| 10 | 18 | BBDO | HP Project, Yes Bank, Idea Projects | 1.4 | 1.4 | 3 | |
| 11 | 8 | Isobar | Max Bupa Digital, Diageo Brands | 1.2 | 1.2 | 2 | |
| 12 | 11 | Publicis + Publicis Ambience | Emami Navratna | 0.3 | 0.3 | 1 | |
| 13 | 12 | Famous Innovations | Supr Daily | 0.3 | 0.3 | 1 | |
| 14 | 13 | Zero Gravity Communications | Red Hunt Digital | 0.3 | 0.3 | 1 | |
| 15 | 14 | Team Pumpkin | Tata Steel Digital | 0.3 | 0.3 | 1 | |
| 16 | 15 | Blink Digital | Spartan Poker Social | 0.3 | 0.3 | 1 | |
| 17 | 16 | AutumnGrey | Dabur Brands, Pepsi Co Brands | 0.3 | 0.3 | 2 | |
| 18 | 17 | Digitas | Infinix Project, Phone Pe, Cholayil | 0.2 | 0.2 | 4 | |
| 85 | 83 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Kia, ACC Cement, Smule, Vikram Solar | 12.3 | Emirates Airlines | 11.3 | 4 |
| 2 | 5 | Denstu X | Benetton Digital | 7.9 | 7.9 | 6 | |
| 3 | 2 | PHD | Diageo | 3.7 | 3.7 | 2 | |
| 4 | 6 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 5 | 3 | Mindshare | IT client | 3.1 | 3.1 | 1 | |
| 6 | 4 | MediaCom | Citroën, Hasbro | 2.5 | 2.5 | 2 | |
| 7 | 10 | Starcom | Cholayil | 1.7 | 1.7 | 1 | |
| 8 | 7 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 9 | 8 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 10 | 9 | OMD MudraMax | Cholayil | -2.4 | 0 | ||
| 11 | 11 | Wavemaker | Vikram Solar | -2.6 | 0 | ||
| 12 | 12 | Carat | 0.3 | Diageo | -3 | 1 | |
| 26.2 | 22 |
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