The five-month pitch covered the company’s largest markets, including China, Indonesia and India.
The song of choice is 'On top of the world' by Imagine Dragons and stars Monali Thakur from India and four other global artists.
Lone entry from India in the category to have made the cut
McCann (13) leads metal tally followed by Taproot Dentsu (10); Wieden + Kennedy, HPCL and Tata Capital also win Golds
Believe your entry deserves a Lion? Send us the work and the case
There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins