The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month |
Agency |
Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra Group | Project A Project, McDonald's North & East - Digital, Indospace | 92.3 | 90.3 | 44 | |
| 2 | 2 | McCann Worldgroup | NASSCOM Project, Dr. Lal Path Lab | 25.3 | 25.3 | 19 | |
| 3 | 3 | Havas Worldwide | Harman - Jbl & Hk, William Grants, Vivo Project | 16.2 | 16.2 | 34 | |
| 4 | 4 | VMLY&R | Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project | 15.2 | 15.2 | 18 | |
| 5 | 7 | Wunderman Thompson | ndusind Bank Project , Duracell, Complan Nutigro Project | 17.2 | Hershey | 13.8 | 48 |
| 6 | 5 | WATConsult | TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital | 12.1 | 12.1 | 7 | |
| 7 | 6 | Dentsu | Mobile Premier League | 14.8 | Harman - Jbl & Hk | 10.4 | 6 |
| 8 | 8 | Leo Burnett | YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project | 7.3 | 7.2 | 15 | |
| 9 | 10 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo, Abbott Consumer Pharma | 7.1 | 6.9 | 7 | |
| 10 | 9 | IdeateLabs | TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | |
| 11 | 11 | MullenLowe Lintas Group | Hershey, Uber, Zydus Wellness Partners | 6.3 | 6.1 | 4 | |
| 12 | 12 | Arm Worldwide | MTV | 5.4 | 5.4 | 1 | |
| 13 | 13 | Isobar | Danone digital, Max Bupa Digital, Diageo Brands | 4.6 | 4.6 | 3 | |
| 14 | 14 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 15 | 15 | Gozoop | OPPO digital, SterloMax | 2.7 | 2.7 | 2 | |
| 16 | 19 | BBDO | HP Project, Yes Bank, Idea Projects, HUL (V Wash) | 2.1 | 2.1 | 6 | |
| 17 | 16 | Blue Vector | Volvo Social Media | 2 | 2 | 1 | |
| 18 | 17 | DViO Digital | McDonald's digital | 2 | 2 | 1 | |
| 19 | 65 | Ogilvy | Cars24 services, Mobile Premier League Project | 6.9 | 1.9 | 7 | |
| 20 | 18 | Famous Innovations | Supr Daily, Columbia Pacific Communities | 1.7 | 1.7 | 2 | |
| 2020(Jan-Aug) | 252.9 | 279 | |||||
| 2019(Jan-Aug) | 415.5 | 296 | |||||
| YoY Comparison: | -39.10% | -5.70% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | JBL India, Norton Lifelock Antivirus AOR, GITAM University | 22.2 | Emirates Airlines | 21.2 | 13 |
| 2 | 13 | Zenith | Mobile Premier League, Marico, ITC Store | 14.8 | 14.8 | 13 | |
| 3 | 3 | PHD | Diageo, Aasaan Job | 12.2 | 12.2 | 3 | |
| 4 | 8 | Starcom | Cholayil, Udemy, Metro, UpGrad | 18.3 | Sun Pharmaceutical Industries | 12.2 | 13 |
| 5 | 4 | MediaCom | Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds | 13 | Mobile Premier League | 11.7 | 8 |
| 6 | 2 | Dentsu X | Benetton Digital | 12.4 | Axis Mutual Funds | 11.4 | 8 |
| 7 | 5 | Mindshare | Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft | 17.7 | Diageo | 7.1 | 11 |
| 8 | 7 | Wavemaker | Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance | 10.5 | ITC | 6.9 | 4 |
| 9 | 6 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 10 | 9 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | |
| 11 | 10 | Performics | Mobile Premier League (MPL) Digital Media | 1.7 | 1.7 | 1 | |
| 12 | 12 | Gozoop | SterloMax | 1.4 | 1.4 | 1 | |
| 13 | 14 | Clevertize | eBay | 1 | 1 | 1 | |
| 14 | 15 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 15 | 16 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 16 | 17 | Carat | FMCG Client | 0.8 | Diageo | -0.1 | 2 |
| 17 | 11 | Essence | FacesCanada, Games24x7 | 1.7 | Upgrad | -0.4 | 2 |
| 18 | 18 | OMD MudraMax | SAP | 1 | Carapelli Firenze | -2.1 | 2 |
| 2020(Jan-Aug) | 104.9 | 88 | |||||
| 2019(Jan-Aug) | 287.5 | 133 | |||||
| YoY Comparison: | -63.50% | -33.80% |
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