Bharti Airtel has announced the appointment of Rajiv Mathrani as chief brand officer for its India operations. Mathrani takes over from Mohit Beotra, who has left to pursue entrepreneurial opportunities, according to an Airtel statement.
Mathrani will report to Srini Gopalan, director – consumer business, Bharti Airtel (India).
Gopalan said, “I am delighted to welcome Rajiv on board and wish him all the best for driving one of India’s most loved brands – Airtel. His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavor of building a brand of the future. I also take the opportunity to thank Mohit for his valuable contribution in creating some of the iconic campaigns for us and wish him all the success as he pursues his dream”.
Mathrani joins Airtel from Pepsico where he led the snacks category and portfolio strategy. He has also worked with Marico Industries, Citibank and Glaxo SmithKline Consumer Healthcare.
Mohit Beotra to exit Airtel; Rajiv Mathrani appointed chief brand officer
Mathrani was at Pepsico prior, leading the snacks category and portfolio strategy
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.