Madison Media has announced that it has acquired a controlling stake in HiveMinds Innovative Market Solutions. HiveMinds is a digital agency that has strengths across search, social, performance marketing and programmatic buying. The agency has a staff strength of 70 and was founded six years ago by Jyothirmayee JT.
She said, “Partnering with Madison is a big next step in our journey. We have so far excelled as a digital first agency and played a crucial role in the growth of leading startups in India. Joining hands with Madison, we can take our digital expertise, technology driven marketing to larger brands and innovate in omni-channel strategies for our clients”
HiveMinds has also developed INTUTEL, a market intelligence stack that combined with Madison’s programmatic platform Clear Trade, will help brands measure and improve customer interaction touch points.
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said “This is Madison’s exciting partnership to deliver data driven outcomes. HiveMinds brings exciting and bold innovation in data mining and uses it to dynamically improve performance. As a first, we look forward to uniting consumer intent, interest and purchase in driving media insights.”
Lara Balsara, executive director, added, “Marketers are embracing customer focused digital opportunities. I am delighted at the progress Madison Media is making in the digital space in the last one year and having HiveMinds as part of us will further strengthen the way we partner with our clients in their digital transformation journey.”