Campaign India Team
Jun 20, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016

The Indian Premier League took to twitter to communicate this.
The Indian Premier League took to twitter to communicate this.

The Indian Premier League has announced that it will be holding a meeting next week to discuss and review various sponsorship deals after the recent clashes with China.

Chinese smart phone manufacturer Vivo is the title sponsor of the Indian Premier League. It first took over from Pepsi in 2016 as the title sponsor. It then bid Rs 2,199 crore in 2017 to secure the title sponsorship for a five-year period starting from the 2018 edition. This year's edition which was to be played in March, April has been postponed because of the outbreak of Covid-19.

The Indian Premier League took to twitter to communicate this.  

Other IPL sponsors are:

Tata Altroz, FBB, Dream11, PayTM and Ceat.

Also read:

 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

2 days ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

2 days ago

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

2 days ago

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.