Hansa Vision creates new TVC for AMW

Hansa Vision has conceptualised a new TVC for heavy commercial vehicle manufacturer Asia MotorWorks (AMW). The TVC shows how the trucks produced by AMW help the nation to be a better place. The trucks are used to transfer raw material that set the foundation to build airports, expressways, flyovers, mining and power projects. The film also shows the truck manufacturer's factory in Gujarat and ends with a voiceover that says, ''AMW, built to win.''

Commenting on the TVC, Anirudh Bhuwalka, managing director and chief executive officer, Asia MotorWorks, said that AMW is positioned as a challenger brand in the commercial vehicle industry. "We identified a need gap in the Heavy Commercial Vehicles segment and launched products to enable operators to increase their productivity and profitability. Our TV commercial takes it to the next level by showcasing AMW's involvement in India's infrastructure projects like road building, construction and mining. All this, without losing sight of the end user - the truck driver,” he explained.

Sangeetha N, president - West, RK Swamy BBDO, added, “The communication task was to showcase how AMW is not only leading the new trucking revolution but has actually been making a difference to the nation building process through its association with projects of national importance. This is all made possible through a world-class, state-of-the art facility at Bhuj, Gujarat and the kind of trucking solutions it is offering to the fast evolving market."

AMW has won the NDTV ‘Truck of the Year’ award in 2008 and the CV ‘Innovation of the year’ in March 2010.
 

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Credits

Project: AMW – Building India – Corporate TVC
Client: Asia MotorWorks
Creative Agency: Hansa Vision
Creative Directors: Sangeetha Narasimhan (president - West and executive creative director) and Ambareesh Chakraborty, (principal consultant)
Production House: Mak Consultants