Creativity should not be controlled but channelised, says the author
The author draws parallels between Team GB's cycling team and big data...
New experiment suggests that sending electro 'tickles' through the brain may boost creativity
The Airbnb and former Coca Cola CMO shared stage with former global CMO of P&G Jim Stengel on 21 June, alongside James Hurman
Delivering the keynote, the speaker underlined the need to pursue big ideas in the digital age
View the case video from TBWA Istanbul here
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