creativity

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Opinion: Re-invent the creative act
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Feb 07, 2017

Opinion: Re-invent the creative act

Creativity should not be controlled but channelised, says the author

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Opinion: Win like Team Fiji: How big data obsession can drain passion
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Aug 23, 2016

Opinion: Win like Team Fiji: How big data obsession can drain passion

The author draws parallels between Team GB's cycling team and big data...

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It's possible to become 10 pc more creative
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Jul 05, 2016

It's possible to become 10 pc more creative

New experiment suggests that sending electro 'tickles' through the brain may boost creativity

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Cannes Lions 2016: “The case for creativity never ends”: Jonathan Mildenhall
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Jun 22, 2016

Cannes Lions 2016: “The case for creativity never ends”: Jonathan Mildenhall

The Airbnb and former Coca Cola CMO shared stage with former global CMO of P&G Jim Stengel on 21 June, alongside James Hurman

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Cannes Lions 2016: “We live in an age that prizes authenticity”: Anna Wintour, Conde Nast
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Jun 21, 2016

Cannes Lions 2016: “We live in an age that prizes authenticity”: Anna Wintour, Conde Nast

Delivering the keynote, the speaker underlined the need to pursue big ideas in the digital age

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Pick of the Week: The Sound of Violence
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May 20, 2016

Pick of the Week: The Sound of Violence

View the case video from TBWA Istanbul here

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