Big Bazaar's 'Sabse Saste 5 Din' is back with its deals. For the year’s most economical five days of shopping (25-29 January), Future Media, the retail media arm of Future Group has partnered with three banks of India at a regional level.
UCO Bank is the banking partner for Maharashtra and Madhya Pradesh, Dena Bank for Gujarat and Rajasthan, and Corporation Bank for Karnataka.
As part of the partnership, each of the banks get branding visibility across the stores in their respective markets and also a platform to interact with customers who will shop in Big Bazaars during this period. “For the first time, we have opened up the sponsorship at a regional level, thereby enabling Banks to partner us in markets crucial to them,” said Sandip Tarkas, chief executive officer, Future Media. “In addition to the branding and customer interaction, these banks will also get presence across Big Bazaar’s ATL and BTL promotions”, Tarkas added.