Campaign India Team
Jan 24, 2012

Future Media partners with three banks for Big Bazaar’s Sabse Saste 5 Din

The retail media arm of Future Group has partnered with three banks of India at a regional level

Future Media partners with three banks for Big Bazaar’s Sabse Saste 5 Din

Big Bazaar's 'Sabse Saste 5 Din' is back with its deals. For the year’s most economical five days of shopping (25-29 January), Future Media, the retail media arm of Future Group has partnered with three banks of India at a regional level.

UCO Bank is the banking partner for Maharashtra and Madhya Pradesh, Dena Bank for Gujarat and Rajasthan, and Corporation Bank for Karnataka.

As part of the partnership, each of the banks get branding visibility across the stores in their respective markets and also a platform to interact with customers who will shop in Big Bazaars during this period. “For the first time, we have opened up the sponsorship at a regional level, thereby enabling Banks to partner us in markets crucial to them,” said Sandip Tarkas, chief executive officer, Future Media.  “In addition to the branding and customer interaction, these banks will also get presence across Big Bazaar’s ATL and BTL promotions”, Tarkas added.

Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2017: Producer's Diary by Dalbir Singh (day six)
Premium
11 hours ago

Cannes Lions 2017: Producer's Diary by Dalbir Singh ...

Co-founder and managing partner of Kiss Films records his daily impressions for Campaign

Premium
Cannes Lions 2017: 17 shortlists for India on day six
Premium
12 hours ago

Cannes Lions 2017: 17 shortlists for India on day six

Shortlists announced across Creative Effectiveness, Radio, Film, Film Craft and Digital Craft

Premium
Opinion: Cannes Lions, are you worth it?
Premium
1 day ago

Opinion: Cannes Lions, are you worth it?

In an era when everybody talks about ROI in advertising, an ad man wonders aloud about the ROI on advertising's brightest metal