The retail media arm of Future Group has partnered with three banks of India at a regional level
Partho Dasgupta, CEO, Future Media and Vishakha Singh, head, MaRCom, Future Media have both put in their papers. In a conversation with Campaign India, the two confirmed the development.Campaign India also learns that Dasgupta (pictured) and Singh are starting a new venture in the communication area called Auroracomms Private Limited. However they declined to divulge details on the scope of activity of the new venture.
With increasing ad avoidance on TV, and the increasing penetration of upmarket malls and retail spaces, Future Media held an event, “Gone in 30 seconds – an evening of defining trends”, where industry experts KV “Pops” Sridhar from Leo Burnett, Juju Basu from Saatchi and Saatchi and Craig Mapleston, GM, Bates 141 Singapore, took the audience through an exercise on how to target audiences at the points of sale, at the moment of truth.Unilever Singapore’s Rahul Welde spoke on his thoughts of the communication challenges of the future.
Future Media has announced a session where Indian and international creative professionals from the advertising industry will share their views on in-store communication. The programme is scheduled for May 19, 2008 at ITC Grand Central, Mumbai. The panelists will include Craig Mapleston from Bates 141 Singapore and K V Sridhar from Leo Burnett.
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