Epson, one of the world's largest imaging products companies, has selected JWT Singapore as its creative agency for the region following a five-way pitch.
The WPP agency will take on a regional branding campaign that will stretch across South and Southeast Asia, including India, Singapore, Malaysia, Thailand and the Philippines.
"We felt that JWT's comprehensive and creative approach made the best sense for us. We were impressed with the passion and commitment displayed by the JWT team," said Vincent Sim, senior manager, marketing communications and PR, of Epson Singapore.
Angus Fraser, managing director, JWT Singapore, said that he was looking forward “to partnering with Epson to consolidate and streamline its regional marketing communication efforts. We plan to leverage our regional knowledge to take Epson to the next level."
Ai Mai Ong, JWT Singapore associate account director, will manage the Epson account. There was no incumbent agency previously. Epson’s regional creative account was managed by Gosh Advertising between 2006 and 2007.
