Digitas gets Rishi Sen

Digitas India has announced the appointment of Rishi Sen as senior vice president and business head - West. 

 

Prior to joining Digitas India, Sen was managing partner at Jack in the Box Worldwide.

  

Sonia Khurana, COO, Digitas India, said, "We are delighted to have Rishi join us. Of course, he comes with extensive experience and expertise but more than that, it's his hunger to do great work for clients, and his ability to push boundaries which makes him a great addition to our team. I'm looking forward to what we can build and deliver together."

 

Sen said, "At Digitas, the range of projects in customer experience and marketing transformation that brings together disparate disciplines of communication, design, data, technology and media is the biggest opportunity for me. Having both depth and breadth is a necessity now and that excites me."

 

In a career spanning 14 years, he has also worked with 7 Sigma Experiences, BOI Media and Entertainment and Planet Buzz.