Ramesh Deo Productions was the lone Indian winner on the last day of Cannes 2013. The production house’s entry ‘Parallel Journeys’ for Nike India won in the ‘Sound Design’ sub-category. JWT India was the agency behind the campaign.
The entry had also been shortlisted in ‘Direction’ and ‘Best Use of Music’ sub-categories.
With the win, India ended its Cannes 2013 campaign with a tally of 33 Lions across categories: eight Gold, five Silver and 20 Bronze Lions.
In the Film Lions category, Lowe+Partners London’s entry ‘Help a Child Reach 5’ for Unilever’s Lifebuoy won a Silver Lion in the ‘Corporate Image’ sub-category. View the film here.
Read about the campaign here:
Nike captures India's cricket pulse, with 'Parallel Journeys'
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