Campaign India Team
Sep 01, 2019

BTVI suspends operations

The channel went off air on 31 August

BTVI suspends operations
Business Television India (BTVI) has suspended its operations with effect from midnight on 31 August 2019.
 
While the channel has gone off-air from television, it continues to send out updates on its Twitter handle.
 
The channel posted on social media to confirm the development. 
 
This is to inform you that Business Television India (BTVI) will be suspending transmission on broadcast platforms w.e.f midnight on 31st August 2019.
 
We sincerely thank everyone for all the hard work that has gone into building our television channel over the past three years.
 
The effort has led to BTVI achieving consistently high ratings that have vaulted it to the second rank in the English business television genre.
 
In recont months, BTVI has  been consistently ahead of of a competitor with an over two-decade long existence in the Indian business televison market.
 
Over the past few weeks, BTVI has also steadily closed the gap with the current market leader in the English business televion genre.
 
The gap was just a few percentage points with BTVI attaining a 35% channel share in recent rating week.
 
BTVI's ratings are a testimony to the tireless work of the entire team, as well an acknowlegment by discerning viewers of our product and programming quality.
 
Over the next few days, we will communicate the future steps towards ensuring a smooth transition of our operations.

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

MDH and Everest continue to face brand scrutiny as ...

Following concerns in Hong Kong and Singapore, Australia and the US are now also investigating MDH and Everest Spices for suspected pesticide residues in their products, potentially leading to recalls.

3 hours ago

Campaign India Film Crest Awards 2024: Shortlists ...

These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.

4 hours ago

Nutrica Oil’s clever new campaign is greased with ...

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.

6 hours ago

Should Goafest have been rescheduled in 2024?

SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.