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The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
The pitch is currently underway via the brand's Mumbai office.
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The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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