Campaign India Team
May 17, 2017

BTVi appoints Anuj Katiyar as marketing and research head

Moves from Times Now where he was marketing head

BTVi appoints Anuj Katiyar as marketing and research head
BTVi, a business channel has appointed Anuj Katiyar as marketing and research head for the channel. Katiyar moves from Times Now where he was marketing head.
 
Katiyar's mandate is to develop the overall brand and communication strategy for the channel.
 
Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help BTVi brand to scale new heights.”
 
Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year we will focus in building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”
 
He has also worked with Zee Learn, UTV and Colors. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
3 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
D&AD Awards 2018: FCB India bags Yellow Pencil
Premium
4 hours ago

D&AD Awards 2018: FCB India bags Yellow Pencil

McCann Worldgroup (three), Cheil and Ogilvy win Graphite

Premium
Vaishali Verma elevated as CEO at Initiative
Premium
T.O.M. Tweets
Premium
22 hours ago

T.O.M. Tweets

Some tweets that caught our attention this week