BTVi, a business channel has appointed Anuj Katiyar as marketing and research head for the channel. Katiyar moves from Times Now where he was marketing head.
Katiyar's mandate is to develop the overall brand and communication strategy for the channel.
Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help BTVi brand to scale new heights.”
Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year we will focus in building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”
He has also worked with Zee Learn, UTV and Colors.