Binodan Sarma has joined the digital wing of Dentsu Impact as vice president. Sarma moves from Cheil WW India where he was deputy general manager.
He will report to Amit Wadhwa, president, Dentsu Impact.
Sarma said, “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”
Wadhwa added, “The entire landscape of creative agency is changing and we at Dentsu Impact realised this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”
In a career spanning 12 years he has also worked with Lumata Digital and Wunderman International.
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