After 28 years of working together, BBH and Levi Strauss & Co have announced a parting of ways.
Nigel Bogle, co-founder and group chairman of BBH, acknowledged the important part that Levi’s has played in the BBH story, since the agency’s London division won the account as a founding client in 1982. “We feel it is best that we part company, which we do on good terms. We wish Levi Strauss & Co. all the very best for the future. It has been a privilege to work on this iconic brand,” he said.
Sir John Hegarty, co-founder and worldwide creative director of BBH, said, “The ‘Original Jeans’ campaign for the 501 is widely recognized as the most successful jeans campaign of all time. BBH and Levi’s will always be linked by the great work we have produced together.”
John Anderson, president and chief executive officer of Levi Strauss & Co, said, “We're grateful to BBH for nearly three decades of inspiring work. Their talent and leadership helped create memorable and award winning campaigns.” He added that both teams had decided that it was the right time to end the partnership.
