While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.
In the news: BBH, ASCI, Campus, Gozoop, InstaReM
The agency won the account most a multi-agency pitch
Excerpts from a free-wheeling chat with the global CCO of BBH
The agency will be responsible for the development and execution of business-driven creative campaigns. Watch its first brand film here
Watch the TVCs conceptualised by BBH Delhi here
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