levi strauss
Levi's hands Sanjeev Mohanty an additional role
To lead commercial operations for the USA and Canada
BBH and Levi Strauss part ways
After 28 years of working together, BBH and Levi Strauss & Co have announced a parting of ways. Nigel Bogle, co-founder and group chairman of BBH, acknowledged the important part that Levi’s has played in the BBH story, since the agency’s London division won the account as a founding client in 1982. “We feel it is best that we part company, which we do on good terms. We wish Levi Strauss & Co. all the very best for the future. It has been a privilege to work on this iconic brand,” he said.
Madison World wins Levis' integrated media and PR biz
Madison World has won the integrated media and PR account of Levi Strauss & Company. In what Sam Balsara, chairman, Madison World, describes as a first for the agency, Madison will be handling the denim brand's media, PR, outdoor, BTL and celebrity entertainment portfolio through each of its specialized units.
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