Ashok Venkatramani, the former CEO of ABP news Network, has joined Chrome Data Analytics and Media as a director. He brings with him an experience of over 25 years in sales, marketing and general management roles in the FMCG and broadcasting sectors. He will be working closely with the group’s leadership team.
Chrome DM has been a pioneer for over eight years in broadcast distribution audits and primary media research in India. Over the years the company has built strengths across big data and primary consumer research and analytics.
“Chrome has witnessed unprecedented growth over the years and is today an accepted currency for over 600+ TV channels,” said Venkatramani. “I’m also looking forward to working closely with its team, doing some interesting work in the space of primary consumer and media research and analytics with a diverse portfolio of clients,” he added.
Pankaj Krishna, managing director, Chrome Data Analytics and Media said, “As a young company, Ashok’s years of experience make for the perfect fit for us. He has been a driving force in his previous roles at Unilever and ABP. We’re looking forward to the value he will add with his inputs.”